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" I made a Tinder using that female Snapchat filter and holy f- did I make a mistake," one Twitter user wrote. Some men have begun posting on Twitter about how their female-appearing profiles were inundated with matches and often vulgar messages from male suitors. These fake Tinder profiles have also brought to light the type of abuse many women are subjected to on dating apps. Some people have already started to use the feature for slightly more nefarious purposes than just playing around with their appearances in Snapchat: Several men have posted online that they've created fake Tinder profiles using their computer-generated female-appearing faces and have found success with their catfishing attempts. Men have posted their transformed looks after applying the Snapchat filter, and it's often hard to tell that it's a digitally created female-appearing person. While the male-appearing filter on women does work, the female-appearing lens on men is much more realistic. Looking on social media, the gender-changing filter seems to be particularly popular among men. Read more: A new survey shows that Snapchat is still the favorite social platform among Gen Z - but it's not the app teens are using the most For the female-appearing filter, Snapchat adds smoother skin, thicker eyelashes, long hair, and a leaner face and jawline.
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The male-appearing lens translates to adding a five-o'clock shadow, thicker eyebrows, a widened jawline, and attempt to blur out long hair. The latest augmented-reality lenses from Snapchat allow users to change their appearances to include facial features that are traditionally male or female. which dwarfs Snap in size and user base - is up more than 60% from December.Snapchat may have found a way to fight its decreasing popularity among teens with a new lens filter that's getting a lot of attention from users. is up more than 40% from its own December low, while Facebook Inc. The gains have far outpaced the performance of Snap’s social media rivals. Additional gains came in April, when it announced a suite of new products and services, including a video game business. Shares are trading at their highest level since April 2018, having more than tripled since December.īeyond the engagement driven by the filter, Snap’s 2019 rally accelerated in February when its fourth-quarter results beat expectations and it pointed to a stabilizing user base.
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The comments - which came just two days after Credit Suisse lifted its own target for similar reasons - contributed to the stock gaining as much as 4.5% on Thursday.
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The firm expects user upside in the quarter, noting the “significant increase in download levels that started in May” after the filter was released. According to SimilarWeb data cited by Nomura, traffic to was up 4% in the second quarter compared with the first quarter’s 24% decline.īank of America on Thursday raised its revenue estimates on Snap for 2019 through 2021 and lifted its price target to $17 from $12. That represents a dramatic turnaround from the first quarter, when downloads fell 5% on a year-over-year basis. In a report dated July 10, Kelly cited data from Sensor Tower that showed 67% growth in Snapchat app downloads in the second quarter. “The timing of the filter appears to have driven a notable increase in engagement,” wrote Mark Kelley, an analyst at Nomura Instinet. But Wall Street sees the early-May launch of the filters as a key factor behind improving user trends at the Snapchat app, which is in turn leading to more optimistic projections for Snap’s top and bottom lines. Those who are unfamiliar with the latest viral sensations may view such a feature as an unusual foundation on which to build an investment. While there have been a number of tail winds supporting the social media company, one key factor behind the turnaround is this: It now allows users to “swap faces” with others in photographs, with “lenses” or filters that can, for example, make men look like women or babies. Snap stock has seen a dramatic recovery over the last several months, with shares more than tripling off a record low in December to trade at their highest level in more than a year. It took only six months and a basket of disguises for Wall Street to love Snap Inc.